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The goDog Difference

At goDog® we’re obsessed with creating fun toys that pets and their parents will love! Our toys are fun loving, bright, and colorful for dogs of all breeds and sizes. Our durable plush toys are all made with Chew Guard Technology™ so they can stand up to tough play! We just want dogs to have fun, so we dedicate ourselves toward creating innovative toys with safe and unique features that encourage dogs to play!

The Chew Guard Guarantee

We stand behind our products, and we guarantee goDog toys with Chew Guard Technology™ are built to last longer than standard plush toys. Click here to learn more about getting a one-time product replacement.


Highest Safety Standards in the Industry

Here at goDog, we value the safety of pets and their people. That is why we design products to meet child safety standards, ensuring they are safer and worry-free for all your family members.

What We Require
Pull testing:

All appendages, like ears and tails, must pass a 15 pound pull test to ensure they do not become a choking hazard.

Secure Battery Doors:

Battery doors accessible to pets require a tool to open because batteries can be harmful, even fatal, if swallowed.

Protected Electronic Modules:

Electronic modules in sewn in toys require redundant protection because the batteries and electronic components can be harmful if swallowed.

What’s Not Allowed
Small Parts:

All accessible components must be larger than 1 3/4″ because small parts can be a choking hazard.

Sharp Points:

Wires, structural elements and zip ties must be trimmed or twisted so there are no exposed sharp points.

Small Round Holes:

Holes and opening must be smaller than 1/4″ or larger than 1/2″ because round openings between these sizes can trap small fingers, possibly cutting off circulation.

Exposed Springs:

Spring coils must be covered because if exposed they can pinch skin and pull fur.

Long strings or elastic cords:

All strings must be shorter than 11 3/4″ and all elastic cords must be shorter than 6″, because anything longer can be a strangulation hazard.

Large Openings:

Opening in toys must be smaller than 3 1/2″ or larger than 9″ because openings between these sizes can fit a pet’s or child’s head and they could get stuck.


Magnets can be harmful, even deadly, if swallowed.

Dog and cat sitting together in the grass

A PetWise™ Brand

goDog is a proud member of the PetWise family of award-winning brands. PetWise, Inc. is committed to creating the most innovative, accessible, affordable, and environmentally-responsible product solutions for pets and pet parents everywhere. PetWise brands—goDog®, Petlinks®, SHERPA®, Hear Doggy!®, SmartyKat®, Treatly®, TrustyPup®, Guaranteed On-Board®, PoochPlanet®, Pawscout™, FurHaven®, Pet Factory®, and more—all stand for the highest in quality, safety and satisfaction, all while incorporating environmentally-responsible materials and processes.

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